30 YEARS IN THE PURSUIT OF PURITY
Pure Heritage
Most people would not know where the tiny village of Kaikatti Puthur is located. But it is here, amongst the simple waving community of Avinashi, that we have our roots. Our policies of customer satisfaction staff motivation and business ethic wee not learned from imported books on management, but from the day to day life of our hard working forefathers. Inspired by the Gandhian philosophy of simplicity and self help, our founder, Mr. K.R. Nagarajan has turned, what was small family business in 1980, into one of south India’s most emulated, most respected garment manufacturer.
Pure Passion
“Success grows out of struggles to overcome difficulties”, a quote that sums up our founder’s life. From his initial foray into the machinery industry to his marketing stint in Andhra Pradesh, Mr. Nagarajan has always believed that ‘‘something worth doing well’’. This combined with his passionate dedication to everything he pursued taught him all the lessons he needed to learn in order to build an organization of repute. Today after tasting great success, that passion has not wavered one bit. With a hands-on approach he continues to chart a glorious course for the company.
Pure Vision
The Ramraj white revolution was started by design and not by accident. Beside being a symbol of purity, white was and still is the most suited to a hot sunny climate like ours. Beside reflecting sunlight, white colored garments cause the least harm to the environment. Recent studies clearly establish the long term damage caused to our natural resources by garments dying units across our country. Beside polluting the water table with chemicals, these dying units also cause chronic illnesses amongst the laborers who work in them. All of this could be avoided if more people wear white.
Pure Commitment
At Ramraj we firmly believe that people come first. Beside an extensive staff welfare program we have undertaken many endeavors that will benefit the society we live in. Our self awareness programs, that stem from the belief that ‘a calm mind and a clean heart make an ideal employee’. Are conducted across all our manufacturing and marketing units. Helping our staff develop themselves spiritually as well as mentally. The same classes are conducted across colleges and schools TOTALLY FREE OF COST. This will help the younger build a better tomorrow for themselves and our planet.
Pure progress:
With a turnover of over 200crores per annum, Ramraj is one of the fastest growing brands in South India. Thanks to our quality product and sustained advertising presence across a variety of media, we have developed a strong equity for the Ramraj brand. Along with this we a have dedicated customer base that cuts across various. Socio-economic classifications. With one of the best distributions networks in the country, over 12 exclusive brand showrooms, and a presence in over 300 multi brand outlets the Ramraj brand is sure is sure to grown bigger with each passing year.
Pure Technology
Strategically located in textile manufacturing zones of erode, Tirupur and Madurai, our three manufacturing units are equipped with the very latest technology machines. With specially imported yarn spinners and weaving machines combined with specialized embroidery, Cutting and stitching units, we produce the finest blends of cotton that meet stringent international quality standards. Working on three shifts to ensure maximum productively per employee, our units are seen as the finest in the area.
Pure Range
If you thought that white cotton fabric could only be used for dhoties, think again. Our impressive range of products, all made with pure white cotton, include formal and informal shirts, Trousers, Embroidered shirts, T-Shirts, Designer Shirts, Kurtas, Pyjamas, Innerwear, socks, ties and mobile pouches!!
Our special wedding collection consists of a range delicately embroidered and woven dhotis, shirts and kurtas with silk borders and gold threads.
Pure Teamwork
Beside working together and meditating together all the Ramraj staff and management share a common goal-to be successful as a company while being happy as individuals. With a deep sense of pride in what they do, the Ramraj team works together at all levels to ensure that this deep belief in holistic living permeates down to every customer who walks into a Ramraj showroom. Not surprisingly our increasingly large customer base cuts across various socio-economic divides. Giving customers the same Ramraj experience irrespective of their age, religion, class or caste.
