Ramraj Cotton was founded at Avinashi, by entrepreneur and visionary , Mr. K. R. Nagaraj. The company was started with single, unwavering vision – to deliver quality ethnic men's wear to people in the southern states. The company was started with a single.
In the year 1983 Mr. Nagaraj sold a few surplus dhothis from a failed joint-business venture to chart off his very own textile business, Ramraj Cotton. With very limited resources and very little financial leverage, Ramraj Cotton started out with big dreams.
With several years of marketing experience to back him, Mr. Nagaraj understood one simple success mantra – the power of branding. He understood that if his product has to stand out, people need to identify it by a brand name. That's how the brand Ramraj was born. (Ramraj incidentally, is a combination of two names - Founder Mr.Nagaraj and his father Mr. Ramaswamy) The company's mantra of 'quality without compromise' was the driving force behind its astounding success, even during those early years. Slowly but surely, the company made definite in roads into the South Indian market.
